Writing a job ad seems simple — list the job, list the requirements, and wait for applications. But the difference between a good job ad and a bad one is the difference between receiving 200 irrelevant applications and 30 strong ones. The ad is your first filter, and most employers waste it. Here's how to write a job ad that works — specifically for the Cape Town market, where job seekers are browsing dozens of listings daily and deciding within seconds whether yours is worth reading. Start with...